In this course you will learn all about paid media marketing including a deep-dive into Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and others.

Lessons taught in this course are:

Lesson 1: Introduction to Paid Media Advertising?
Lesson 2: Overview of different paid advertising platforms and their unique features and capabilities
Lesson 3: Fundamentals of campaign planning and strategy, including goal setting, target audience identification, and budget allocation
Lesson 4: Techniques for creating effective ads, such as writing compelling ad copy and selecting appropriate visuals
Lesson 5: Tips for ad placement and targeting to maximize reach and engagement
Lesson 6: Methods for tracking and analyzing campaign performance, including key metrics and benchmarks
Lesson 7: Best practices for optimizing campaigns and maximizing return on investment
Lesson 8: Assignment
Lesson 9: Exam